Social Media

How Small Business Can Use Facebook, Twitter, and More

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Google Giving Small Businesses a Bigger Edge with Social Search [VIDEO]

Internet search giant Google has unveiled yet another significant development in the company’s ongoing effort to fuse its widely used services with established social networking platforms. As a result, Google’s …

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How to Develop a Mobile Strategy for Your Small Business

Mobile marketing is not only changing the way major companies target consumers, it’s also making it easier and more affordable for small businesses to compete against much larger brands across …

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What Your Business Needs to Know About the New Facebook Pages

Think you’ve learned everything there is to know about Facebook Pages? You may need a refresher course: Facebook has just unveiled significant updates that impact how your business will appear …

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How to Get Your Press Releases to Spread Online

Generating publicity for your business through press releases requires two key steps: Writing your press releases well and distributing your press releases smartly. We covered the first part recently, now …

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Tony Hawk on Branding, Social Media, and Succeeding in Small Business

Extreme sports icon Tony Hawk may appear to have seamlessly transitioned from the skateboard to the board room, but his meteoric ascension to CEO was a journey paved with invaluable …

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How to Write a Press Release the Right Way

Writing a press release is unlike other forms of marketing communications. That’s because a press release is not a direct marketing tool. It’s an indirect marketing tool that helps you …

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Cats Need Facebook, Too!

Here’s a twist on the old chicken-and-egg metaphor: Busch Pet Products, based in Cape Girardeau, Missouri, opened its brick-and-mortar store nearly two years after launching its website. So it shouldn’t …

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Mac Accessories Business Puts Focus on Products, Not Marketing Gimmicks

For the husband and wife team behind Twelve South, a young company in South Carolina that focuses on producing one of a kind accessories for the Apple Mac line, the …

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There’s No Business Like Snow Business for The Shovel Boys

While many small business owners continue shoveling their way out of the greatest economic crisis in generations, one small business in the suburbs of Chicago has been shoveling all the …

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Rewarding Customers Through Foursquare

All you have to do to get a free pizza from Paxti’s is eat there all the time. Curious? The Chicago-style pizza chain in the San Francisco Bay Area offers …

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The Step By Step Guide to Online Success

The mere thought of trying to find “success” online in today’s digital world can be overwhelming. With so many self-proclaimed “marketing gurus” and questionable peddlers of Internet-based business guides populating …

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Working with Groupon and “Daily Deal” Sites: Is It Worth It?

Last October, Mulberrys Garment Care in Minneapolis and St. Louis Park, Minn. offered a special deal: $15 for $30 worth of dry cleaning and laundry services. Some 500 customers signed …

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How to Boost Your Trade Show Attendance With Social Media

Trade shows can be great ways for businesses to increase brand awareness and attract new customers, but sometimes it can be hard to stand out. Social media tools can help your business beat the competition. Here are five tips to using these tools. More »

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Seven Steps to Establish Your Small Business on Twitter

The microblogging juggernaut known as Twitter is only four years old, yet it presently boasts more than 175 million registered accounts – 100 million of which are younger than one …

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How Can a Small Business Get on Wikipedia?

Now celebrating its tenth year online, Wikipedia exists as both a highly popular reference source and a current news media outlet. Many people view having their own Wikipedia article as …

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