Social Media

How Small Business Can Use Facebook, Twitter, and More

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Small Businesses Creating More Social Media Jobs

Small business owners are not only accelerating their usage of social media platforms in their online marketing strategies, many are even creating full- and part-time positions dedicated exclusively to online …

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What Does FrontierVille Teach You About Running a Small Business?

When you first log on to from Zynga, the San Francisco digital game giant, the welcome message reads: “Howdy Pardner! Come join us on the frontier, where you’ll carve …

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15 Free Twitter Apps and Tools for Better Small Business Marketing

If you use Twitter for marketing (and you should, or you’re missing a huge opportunity to connect with existing customers, prospective customers, and influencers), then you know there are a …

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Music Marketing Company Terrorbird Media and New Artists See SXSW Opportunity

For emerging bands and musicians, a performance in Austin during South By Southwest (SXSW) can be a once in a lifetime opportunity to grab the attention of hotshot record executives. …

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How Important Is Word of Mouth To Your Business… and How Do You Get It?

The number one reason people pick one product over another — or even pick up a product in the first place — is due to recommendations from people they know. …

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50 Essential iPad Apps for Small Business

UPDATE: Get our all-new, refreshed list of 50 Essential Small Business iPad Apps for 2012! Apple’s iPad is quickly becoming the must-have tool for businesspeople who want to run their …

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It’s a Tasty Road to Success for Mobile Restaurants

The childhood pastime of following the ice cream truck on a hot summer day has been replaced with following your favorite food truck on Twitter.  And grabbing food from a restaurant on …

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5 Tips To Better Measure Your Online Marketing ROI

Investors typically use a fairly uncomplicated criterion to evaluate their chosen investments. If, for example, an investment increases in value over time, it was sound. If, on the other hand, …

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The 10 Ways That Social Media Marketing Is Like Dating

No one ever said dating was easy.  Likewise, no one ever said using social media to grow your business was easy, either.  And as they say, if dating (and social …

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How to Be Like Zappos in 3 Easy Steps

There was a time, not so long ago, when online shoppers would think of shoes, they would think of Zappos. Today, when online shoppers think of amazing customer service, they …

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Eco Entrepreneur Makes Green Through Etsy

Since’s launch in 2005, the online marketplace has been helping connect crafters and indie entrepreneurs with like-minded consumers. The site also maintains an active Twitter presence (@Etsy). While Etsy …

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Using Twitter for Small Business: 6 Questions with TweetSmarter

What can you do for your business in 140 characters or less? Plenty, if you ask Dave Larson. He and his wife Sarah are the brains behind TweetSmarter, a nonstop …

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Author Liz Lynch On How To Build An Effective Online Networking Strategy

For the small business owner, exchanging business cards and napkins with phone numbers scribbled on them has always played a vital role in obtaining new clients and securing the future …

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7 Steps to Leverage Social Media for Your Small Business

Once thought of as a frivolous waste of time with little meaningful relevance to the modern business world, social media is now firmly entrenched as one of the most powerful …

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10 Free Tools For Marketing Your Business Online

There are hundreds of free tools that you can use to market your business online, but the trick can be figuring out where to start and which tools to use …

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