Social Media

How Small Business Can Use Facebook, Twitter, and More

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Your Business Needs to Start Paying Closer Attention to LinkedIn

In the growing social media family, LinkedIn is kind of like the bookish older sibling — it stays in to do homework while Facebook and Twitter are out having all …

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5 Big Marketing Disasters — And What You Can Learn From Them

Social media has accelerated the speed at which businesses communicate with customers. But a faster pace also means it’s easier to rush and say something you’ll later regret. And it’s …

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5 Tips for Interacting With Customers on Yelp

Like it or not, there’s a good chance that your customers either found your business through Yelp.com or plan to say something about it there in the future. That’s a …

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Should Your Small Business Have a Social Media Policy?

Coca Cola and FedEx have one, as does Intel, Reuters, and Tufts College. Even the Cleveland Clinic, American Red Cross, and Easter Seals realize the importance of having one. We’re …

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Gary Vaynerchuk on The Thank You Economy

In the last five years, Gary Vaynerchuk grew his family wine retail business from $4 million to $60 million. Now, in addition to running Wine Library, starring in Wine Library …

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To Megan Hargroder, Social Media Is All About Conversations

The recession hit many young college graduates especially hard as they were left wondering how and why their anticipated careers and dreams could have vanished so prematurely. Yet, there are …

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Why Blogs Matter for Women

Some 55 million women read blogs monthly and blog use continues to grow, almost at the same pace as social networking, a new report from BlogHer says. BlogHer, a network …

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Could Your Small Business Benefit From Marketing Automation?

One of the great things about technology is that it gives small businesses a wealth of marketing tools which can be easily combined with traditional outreach practices. However, with numerous …

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Beyond Business Cards: Marketing Tools You Need to Succeed

Back in the old days (as in, just a decade ago), all you really needed to promote your business was a stack of business cards and brochures, and maybe a …

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Facebook Apps and How to Protect Your Customers’ Privacy

Facebook games, quizzes and other apps can be good marketing tools. But if you are thinking of creating one for your business, keep in mind the growing chorus of concerns …

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Can You Make Money by Advertising in Social Games?

More than 56 million Americans spend countless hours every week caught up in the virtual worlds of social games like Farmville, FrontierVille, and Restaurant City. So it’s natural to ask: …

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How to Create a Buzz for Your Small Business

Try as they might, there are always more than a few small business owners who simply couldn’t generate a substantial buzz if they hacked at a bee’s nest with a …

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Should You Let Your Employees Play Facebook Games at Work?

In the American workplace, Facebook is the proverbial double-edged sword. In one sense, Facebook has emerged as one of the most efficient, effective, and affordable marketing and customer relations tools …

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Google’s +1 Button May Become Another Social Marketing Tool for Small Business [VIDEO]

Assuming this isn’t another elaborate April Fool’s joke, Google is taking another evolutionary step forward with its user search experience. Thanks to the heralded forthcoming addition of the so-called “+1″ …

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Should You Start a Blog for Your Small Business?

Over one hundred million active blogs are conservatively estimated to exist today. From personal blogs and news blogs to corporate blogs and small business blogs, everybody has something to say …

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