Social Media

How Small Business Can Use Facebook, Twitter, and More

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The Week in Small Business – 08.27.11

We do the legwork of finding the best in small business news and links. You have more time to do what you love. How Important is User-Generated Content? Very, says …

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Jason Falls on Social Media without the B.S.

Jason Falls is a social media expert, founder of the consultancy Social Media Explorer, and co-author of No Bullshit Social Media: The All-Business No-Hype Guide to Social Media Marketing. By …

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Google Adds Two Social Features to +1 Button: What Your Business Should Know

Let’s see if we’ve got the math right: +1 plus two equals, well, still +1. But better. Confused? Math makes my brain hurt, so let’s translate: Google is launching two significant …

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How to Manage Your Business’s Online Reputation

Everyone has a bad experience with a company from time to time. But what if that company is your business and that customer just won’t stop blabbing about it all …

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Laura Fitton on Curating Content and Building Community

Laura Fitton (@pistachio on Twitter) co-authored Twitter for Dummies and founded oneforty, a social business marketplace that helps users discover tools to help streamline their social media presence. Here, she …

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Lewis Howes on Social Media and Business Success

A former pro athlete turned author, speaker, and angel investor, Lewis Howes (@LewisHowes on Twitter) sustained a career-ending injury and wound up sleeping on his sister’s couch before starting a …

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John Jantsch on Being “Referable” and Building a Following

John Jantsch (@ducttape on Twitter) is a marketing consultant, creator of The Duct Tape Marketing Complete Small Business Marketing System, and the author of Duct Tape Marketing and The Referral …

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Liz Strauss on Successful Blogging and Social Media Strategy

Liz Strauss (@lizstrauss on Twitter) is a leadership trainer and branding strategist who founded SOBCon (hashtag #SOBCon on Twitter), a social media think tank where business owners, marketing execs, and …

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Ann Handley: Enjoying Tweet Success at MarketingProfs

Most people know Ann Handley much better as @MarketingProfs. At least, that’s her Twitter handle for over 100,000 followers. She’s a prolific tweeter, blogger, promoter, webinar host, and the co-author …

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Chris Guillebeau on the Art of Nonconformity

Chris Guillebeau (@chrisguillebeau to his 60,000-plus Twitter followers) has the kind of lifestyle that many people only dream of. This globe-trotting entrepreneur is on a five-year personal quest to visit …

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How To Win Big by Giving Stuff Away

In October 2009, a fledgling newbie in the world of social media decided to invest $4,000 into starting a new website called Social Media Examiner. Offering rich, pertinent, and always …

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Scott Stratten on Twitter and “Unmarketing”

Scott Stratten (known as @unmarketing to his nearly 100,000 Twitter followers) is a music industry marketer turned marketing agency owner (or UnAgency, as he prefers to call it) who’s known for …

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How One Small Doctors’ Office Uses Facebook

Click through a collection of Facebook Pages and you’re likely to see a lot of retail, entertainment, and other consumer-focused small businesses trying to get the word out. But an …

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Boosting Online Traffic without Google AdWords

Google AdWords can provide great online exposure for some small businesses, but if you’re in an industry with a high cost per click (CPC), the tool may not be worth …

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Looking at Customer Service 2.0 with Gripe and Tello

When customers are upset, they’re not necessarily turning to the Better Business Bureau anymore. With the explosion of social media, many have found that it can be equally effective to …

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