Social Media

How Small Business Can Use Facebook, Twitter, and More

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5 Tips for Managing Customer Service on Twitter

Tired of waiting “on hold” to speak with customer-service representatives, many frustrated consumers are turning to social media — particularly Twitter — to try to resolve issues online instead. Who …

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How to Handle Negative Online Reviews About Your Business

Customers like to talk about the things they’ve bought. Positive reviews can propel your business, providing excellent word-of-mouth marketing. What restaurant owner doesn’t love getting a five-star review on Yelp? …

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Jonathan Fields on Succeeding in Uncertain Times

Many entrepreneurs strike out on their own early in life, but Jonathan Fields isn’t one of them. Fields began his career as a tough-as-nails hedge fund lawyer at a Manhattan …


How to Set Up and Use a Google+ Page for Business

Google+, which debuted this summer as a web-sharing tool and social network for personal use, is now available to businesses, too. Creating a Google+ page is a relatively easy endeavor …

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Jeweler Uses Jokes, Social Media to Drive Online Sales

When retail perfume sales plummeted in the early 2000s, Sonny Ahuja knew he had to make some changes to his business. At the time, Ahuja owned stores in most of …


Recycled-T-Shirt Company Grows with Social Media Help

Tim Cigelske was always drawn to quirky T-shirts yet frustrated by their prices. “I got really sick of paying $25 for a T-shirt that’s going to be entertaining for about …

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How to Keep Social Media from Becoming a Time Sink

Social media is useful for networking and promoting your small business, but it can also be addictive — and consume an inordinate amount of your valuable time. So, how do …

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Social Media Guru Mari Smith on the Importance of Relationships

Mari Smith has made a name for herself as a social media marketing expert, especially in the realm of Facebook realm. Last year, she began feeling overwhelmed by the always-on, …

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Social Media Rock Star Chris Brogan Shares the Secrets to His Success

Chris Brogan is one of America’s most notable thinkers and consultants when it comes to social media. Widely known for his blog, tweets, and keynote speeches, Brogan focuses on how …

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Facebook f8 Redux: How Facebook’s Upgrades Will Impact Small Businesses

Facebook’s f8 developer conference has come and gone, revealing major evolutions of Facebook and what will soon be the”new norms” in social media. The event was kicked off by SNL’s …

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Terry “Starbucker” St. Marie on the Power of Positive Blogging

Terry “Starbucker” St. Marie is a success story about the power of positive thinking. His blog,, spreads “realistic optimism” through a philosophy he calls “half-fullism.” After working in various …

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Personal Brand or Business Brand? Why Not Both?

There’s an ongoing debate about branding: Do you need a business brand or a personal brand? Dan Schawbel, managing partner of Millennial Branding and prolific tweeter at @DanSchawbel, says it’s …

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Outspoken Media’s Lisa Barone on Managing Your Online Brand

Lisa Barone, co-founder and chief branding officer of Outspoken Media, has been working on the front lines of search engine optimization and social media for more than five years. A …

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Brian Solis on Making Sure Your Social Media Efforts Aren’t Antisocial

Many companies work hard to build a following on Facebook and Twitter, yet their social media presence is often quite antisocial. So says Brian Solis, author of Engage! and the upcoming …

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Wendy Piersall on Making Money from “Mom Blogging”

Anyone can start a blog, but it takes skill, hard work, and a lot of chutzpah to earn real money from one. Chicago-area serial entrepreneur Wendy Piersall has done just …

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