Social Media

How Small Business Can Use Facebook, Twitter, and More


How to Use Hashtags on Twitter and Other Social Networks

Any business navigating the world of social media marketing needs to know how to use hashtags. What is a hashtag? On Twitter, a hashtag (denoted by the # symbol) turns …

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Free Marketing on Facebook Is Dead. What Now?

If you’re not paying for Facebook advertising, all that work you put into building a Facebook fan base on your company page is most likely not reaping the returns it …


Social Media: Keeping Up With the Competition

You want to keep tabs on your competitors’ social media activity, but staying on top of your own online initiatives and overall presence is already a time-consuming chore. How can …

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Building a Successful Social Media Campaign

As an entrepreneur, you know all about the power of social media: It can help you build your brand, promote your business, and connect with customers. But before you write …

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Facebook Reaches Out to Small-Business Owners

In an effort to learn more about how its social network fuels business success, Facebook is reaching out to expert entrepreneurs through its newly formed Small and Medium Business Council. …

Melonie Dodaro

Melonie Dodaro on Using LinkedIn as a Lead Generation Tool

As founder and CEO of the marketing firm Top Dog Social Media, Melonie Dodaro has her finger on the pulse of everything social. But LinkedIn is where she really shines. Her …

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How to Use LinkedIn to Generate Leads

Forget six degrees of separation from Kevin Bacon. The odds of most small-business owners selling anything to the Golden Globe-winning actor are astronomical. However, in the context of professional networking …

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LinkedIn’s New Small-Business Site: What You Need to Know

LinkedIn recently launched a microsite for small-business owners. The idea behind it is to “give [entrepreneurs like] you the tools, tips, and guidance you need to make the most out …

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Coming Soon: New Design for Facebook Pages

If you haven’t received a notification already, you will: Facebook announced in a recent blog post that big changes are afoot for the layout of business pages. The move has …

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Mari Smith on Building Facebook Engagement for Small Businesses

Mari Smith, a Canadian-born Scot who currently lives in San Diego, is widely respected as a social media leader, particularly when it comes to Facebook. She’s the author of The …


Barking Up the Right Tree: How PetFlow Went From Zero to $50 Million in 3 Years

Fifty million dollars worth of pet food is a lot of kibble to deliver. But that’s what PetFlow, a New York City-based startup, expects to do this year. Founded by …

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5 Ways to Reuse Your Content Across Social Media Platforms

Social media doesn’t have to be a major time sink. You can boost your engagement with customers and prospects across channels simply by repurposing your original content. For example, let’s …

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Ted Rubin on Creating a Social Media Strategy and Brand Evangelists

Ted Rubin has been influencing the online world since 1997. Back then, he worked with Seth Godin at the direct-marketing firm Yoyodyne, which was later acquired by Yahoo. Rubin now runs …

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4 Impactful Places to Post Your Video

Digital videos can be an inexpensive way to transform your brand, reach a broader audience, and promote your products or services. But where, exactly, should you make your content available …

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