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C Corporation
A C Corporation (C Corp) is used by the majority of most U.S. companies because it creates a corporation as a separate legal entity. A C Corporation double taxes income,... Read more »
Social Media
How Small Business Can Use Facebook, Twitter, and More
Twitter Unveils Self-Service Ad Platform for Leaner Budgets
Small businesses have a new suitor for their online advertising dollars: Twitter. The microblogging site recently began unveiling its self-service ad platform for small businesses. Slated to launch in late …
How to Use Pinterest for Your Small Business
Pinterest, which markets itself as an “online pinboard,” is the latest tool to consume social-media users. The website’s membership skyrocketed from about 50,000 to more than 7 million unique users …
How to Identify Your Most Influential Customers
You try to be good to all of your customers, but you may want to reserve extra-special treatment for those who talk about your business online. A “peer influence analysis” …
How to Develop a Savvy Social Media Strategy for Your Small Business [VIDEO]
Today’s digital media landscape is littered with a dizzying array of social networks, from Twitter, Facebook, and Google+ to YouTube, Tumblr, and LinkedIn. So, it should come as no surprise that …
Free E-Book Shows How 25 People Use Twitter to Their Advantage
“Twitter is a waste of time.” It’s a common assertion, but one that just isn’t true, argues social media addict David Kaufer (pictured). In his free e-book Behind the Tweets: …
Facebook Timeline: More Ways to Craft Your Brand
Although it isn’t yet available for business pages, Facebook’s new graphical user interface for personal profiles offers entrepreneurs a chance to explore the creative possibilities for personal branding as a …
5 Tips for Managing Customer Service on Twitter
Tired of waiting “on hold” to speak with customer-service representatives, many frustrated consumers are turning to social media — particularly Twitter — to try to resolve issues online instead. Who …
How to Handle Negative Online Reviews About Your Business
Customers like to talk about the things they’ve bought. Positive reviews can propel your business, providing excellent word-of-mouth marketing. What restaurant owner doesn’t love getting a five-star review on Yelp? …
Jonathan Fields on Succeeding in Uncertain Times
Many entrepreneurs strike out on their own early in life, but Jonathan Fields isn’t one of them. Fields began his career as a tough-as-nails hedge fund lawyer at a Manhattan …
How to Set Up and Use a Google+ Page for Business
Google+, which debuted this summer as a web-sharing tool and social network for personal use, is now available to businesses, too. Creating a Google+ page is a relatively easy endeavor …
Jeweler Uses Jokes, Social Media to Drive Online Sales
When retail perfume sales plummeted in the early 2000s, Sonny Ahuja knew he had to make some changes to his business. At the time, Ahuja owned stores in most of …
Recycled-T-Shirt Company Grows with Social Media Help
Tim Cigelske was always drawn to quirky T-shirts yet frustrated by their prices. “I got really sick of paying $25 for a T-shirt that’s going to be entertaining for about …
How to Keep Social Media from Becoming a Time Sink
Social media is useful for networking and promoting your small business, but it can also be addictive — and consume an inordinate amount of your valuable time. So, how do …
Social Media Guru Mari Smith on the Importance of Relationships
Mari Smith has made a name for herself as a social media marketing expert, especially in the realm of Facebook realm. Last year, she began feeling overwhelmed by the always-on, …
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Should You Use Facebook for Blog Comments?
As more small-business owners attempt to engage customers online, Facebook plugins are emerging as an attractive option for those who want to drive more traffic to their blogs’ comments section …