Marketing

How Small Businesses Can Get New Customers and Sell More

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How Telling the Story Behind Your Business Can Transform It

Competing with larger corporations that have bigger budgets, more buying power, and deeper resources can be an ongoing challenge for small businesses. But sharing the story of who and what put your company on …

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5 Apps for Creating Eye-Catching Visual Content

“A picture is worth a thousand words” isn’t just an old adage: All sorts of psychological studies back it up. Psychologist Jerome Bruner, a senior research fellow at New York University, …

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4 Affordable Ways to Keep Customers Coming Back

You may have a plan to invest in marketing and customer acquisition, but do you have a strategy for turning one-time buyers into repeat business? If not, you’re missing a …

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5 Steps Toward Better Understanding the Competition

Getting a business started can be as easy as putting up a website. But what about actually operating, and staying ahead of the competition, in today’s economic climate? Fifty-nine percent …

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Tailoring Your Online Marketing Strategy to Mobile Users

Tailoring your online marketing strategy to mobile users is no longer optional. Mobile internet use is projected to overtake desktop internet use in the coming year, according to research company Gartner. …

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marketing

4 Simple Marketing Tactics You’re Not Using (But Should Be)

Despite your size, industry, or number of years in business, your company’s viability rests upon your ability to keep your brand top of mind with existing customers while drawing in …

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4 Ways to Track a Marketing Campaign

You’re ready to blast out a series of promotions to boost business. Before taking action, consider setting up a system to monitor your efforts. By doing so, you’ll be able …

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Reaching Customers Through Text Messaging

There’s something about a text message that commands our immediate attention. From the moment the phone buzzes or vibrates, we want to know who is texting us and what they …

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Geofencing: Targeted Mobile Strategies for Small Business

In marketing terms, geofencing is a method for targeting mobile users with advertisements. The GPS-based technology creates a virtual perimeter, or fence, around a specific business location and identifies users who …

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Where Should Your Small Business Spend Its Marketing Dollars?

You’re ready to spend money to grow your business, but you aren’t sure where your marketing dollars will have the greatest impact. Intuit asked a few experts what small-business owners …

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belt-tightening

How to Apply Lean Startup Principles to Marketing

Startups must maximize every dollar, especially when additional investor funding is contingent on early success. Here’s how to apply the Lean Startup principles to your marketing efforts. 1. Experiment, measure, repeat. The Lean …

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Avoid These Common Grammatical Mistakes in Your Business Writing

Are you afraid to put anything in writing because you fear being cited by the grammar police? Proper English usage is essential when you’re marketing your company or your brand, …

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Inexpensive Ways to Leverage YouTube for Your Business

Have you been neglecting YouTube as a marketing vehicle? You shouldn’t. Here’s why: The second most searched site on the internet (behind parent company Google) gets more than 1 billion …

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How to Get More Customers From Your Blog

Blogging is a cheap, easy way to get — and keep — your brand name in front of prospects and customers. When done well, a company blog helps build credibility, …

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