Marketing
How Small Businesses Can Get New Customers and Sell More
6 Ways to Get More Client Testimonials
Using customer testimonials effectively can make a big difference to the success of your marketing efforts, as we’ve previously discussed. But if you’re running low on client endorsements, how do …
In the Trenches: Getting Feedback from Partners
There’s not much more valuable to developing our business than getting good feedback from clients. That is, of course, the best way to learn where we fall short and how …
5 Ways to Increase Your ‘Shares’ on Facebook
You’ve developed a social media strategy, built a fan base for your company’s Facebook page, and promoted your online presence in your marketing materials, too. So, how do you motivate …
10 Steps for Creating Your Business’s Facebook Page
If you’re still holding out on creating a Facebook page for your business, the reasons to reconsider your position are multiplying fast. Here are just two: Nearly 9 million small …
Why Offering Discounts May Be a Major Mistake
Shoppers love a bargain. The likes of Groupon and LivingSocial wouldn’t exist otherwise, and the art of bargain hunting long predates daily-deal sites. Among the key reasons why offering discounts …
The Internet Loves Photos and Videos — How Can You Profit?
Say “cheese”! More than half of all internet users in the U.S. post or repost photos and videos online, according to the Pew Research Center’s Internet & American Life Project. …
4 Tips for Creating a Great Customer Experience
Running a small business can be such a complex and frenzied endeavor that it’s easy to forget why you started one in the first place. Although your #1 priority should …
3 Strategies for Marketing Your Small Business on YouTube
Small businesses are constantly seeking ways to grow their customer base. Online video is becoming a choice method for communicating with existing and potential customers. Here are three ways that …
How to Market Your Business if You Hate Marketing
For some small-business owners, marketing themselves and their work is as painful an experience as a math major having to write an English term paper. But the reality is, if …
Halloween Marketing Tips for Your Small Business
Did you know? Halloween has become the second biggest holiday event for U.S. retailers. In 2011, nearly $7 billion was spent on Halloween festivities across the country, up from nearly $6 billion …
How to Sell Your Product through a TV Shopping Channel
If you sell products to individual consumers, the thought of moving several thousand units in a half hour probably makes you salivate. Such high-volume sales often happen on TV shopping …
4 Ways to Maximize the SEO of Your YouTube Videos
Now that you’ve invested in making a video, how will you get potential customers to watch it? One inexpensive way to draw attention is to make sure that it ranks …
New LinkedIn Company Pages: What Small Businesses Need to Know
Much like your personal profile, your company page on LinkedIn is getting a makeover. The changes are part of a broader, ongoing update of the professional networking site, which also …
How to Create an Effective Email Newsletter
If you have a list of email contacts or are in the process of gathering one, sending out a regular e-newsletter may be just what you need to increase interest …
In the Trenches: The Late Summer Lull
August is kind of a funny month for travel. The first half is as busy as the rest of summer, but then it starts to fall off quickly. People don’t …
