Marketing

How Small Businesses Can Get New Customers and Sell More

mannequin

Why and How to Use Persona Marketing

You wouldn’t be in business without a clear understanding of your target audience. Persona marketing can help you draw a finer bead on prospective customers and become a more successful …

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sales barrier

Anticipate and Overcome Barriers to Sales

What’s stopping you from selling more of your products or services? People typically decide against purchases based on price, perceived value (or lack thereof), and similar factors. So, we suspect that …

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high price tag

How to Sell More of a High-Priced Product

When closing a sale, price is often a major consideration. In fact, it’s often the biggest factor when it comes to making a sale or losing a customer out the …

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google search logo

Using Google’s New Search Report to Drive Web Traffic

Are you using search-engine optimization and sponsored links to drive traffic to your company’s website? If so, Google has a new report for you. Small-business owners who have an AdWords and a …

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introvert

Business Building for Introverts

Social media dominates the news these days, with experts of all stripes offering glib advice on how to grow your business by becoming an online “star,” by putting yourself “out …

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Business growth

How to Maximize Growth in Your Solo Operation

More than 70 percent of U.S. businesses are owned and operated by sole proprietors. These independent professionals — often freelancers, consultants, and contractors — essentially own and run the whole show …

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holiday shopper

Get Ready for Cyber Monday Now

The biggest online shopping day in U.S. retail history was Cyber Monday 2012, with sales that were 30 percent higher than the Monday after Thanksgiving in 2011, according to IBM’s …

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survey

7 Best Practices for Customer Satisfaction Surveys

Sure, you can glean snippets of what customers think about your business from social media. But why not ask them for more details in an online survey? Free tools like …

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twitter logo

The 5 Worst Twitter Mistakes Businesses Have Ever Made

The cardinal rule of conducting business on social media is don’t embarrass your brand. It’s so easy to avoid, after all, given the ample opportunities for entrepreneurs to learn from …

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holiday rush

Get Your Business Ready for the Holiday Season

The holidays are a busy time for most small-business owners, and you don’t want to be caught unprepared. Plan ahead to ensure you can handle the seasonal rush (or slowdown) …

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slingshot

How Telling the Story Behind Your Business Can Transform It

Competing with larger corporations that have bigger budgets, more buying power, and deeper resources can be an ongoing challenge for small businesses. But sharing the story of who and what put your company on …

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Girl Wearing Glasses

5 Apps for Creating Eye-Catching Visual Content

“A picture is worth a thousand words” isn’t just an old adage: All sorts of psychological studies back it up. Psychologist Jerome Bruner, a senior research fellow at New York University, …

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happy shopper

4 Affordable Ways to Keep Customers Coming Back

You may have a plan to invest in marketing and customer acquisition, but do you have a strategy for turning one-time buyers into repeat business? If not, you’re missing a …

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competitive analysis

5 Steps Toward Better Understanding the Competition

Getting a business started can be as easy as putting up a website. But what about actually operating, and staying ahead of the competition, in today’s economic climate? Fifty-nine percent …

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mobile devices

Tailoring Your Online Marketing Strategy to Mobile Users

Tailoring your online marketing strategy to mobile users is no longer optional. Mobile internet use is projected to overtake desktop internet use in the coming year, according to research company Gartner. …

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