Marketing

How Small Businesses Can Get New Customers and Sell More

santa girl

How to Lure More Holiday Shoppers

Americans will spend an average of $737.95 each on holiday gifts, decor, greeting cards, and more this year, according to the National Retail Federation’s latest consumer spending survey. Shoppers will …

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win friends and influence people

9 Sales Tips From Dale Carnegie

What can the modern small-business owner learn from Dale Carnegie, a man who was born in 1888 and died in 1955? A lot, if you believe the many entrepreneurs, from …

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animals hugging

How to Build Relationships With Your Customers Via Social Media

Like it or not, how your brand is perceived online influences buyer behavior. In a recent social media study by J.D. Power & Associates, 87 percent of satisfied customers said their online …

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media interview

Do You and Your Business Need a Publicist?

When you’re hosting an event, launching a new product, or intentionally calling attention to your business in some other way, it’s tempting to skip paying a publicist to get media …

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line at store

Creating a Smart Returns Policy

From wholesale giant Costco to clothing retailer L.L. Bean, corporate America has trained consumers to expect wide-open store policies that offer few, if any, impediments to returning items in exchange …

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cynthia kay

Expert Advice on Working With Big Businesses

If you’re hoping to cater to corporate giants as prime customers, be careful what you wish for: Although large contracts generally help you move more inventory and enable you to …

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Confused Woman

6 Mistakes to Avoid in Content Marketing

Content marketing is one of the most effective small-business strategies for reaping the benefits of social networks. But it works only when your words, images, videos, and the like are both …

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Working with a laptop

How to Turn Your Customers Into Marketers

If you aren’t asking your loyal customers to get the word out about your products or services, you’re missing a free — and highly effective — marketing opportunity. With some …

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mystery package

Can Discovery Commerce Work for Your Small Business?

Is discovery commerce — the practice of selling a regular subscription to a bundle of products that you choose for the customer — a model that small-business owners can use to their advantage? It’s …

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decades of fashion

Serial Entrepreneur Finds a New Market in Old Clothing

Decades of Fashion is the latest in a long line of business ventures for serial entrepreneur Cicely Hansen. Fascinated by vintage clothing and accessories since she was five years old, Hansen …

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sales

Hate Sales? Try These 4 Tactics

Most entrepreneurs recognize that selling more goods or services is key to growing a business. But that recognition is of little help to entrepreneurs whose introverted personalities are geared more …

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small business big game

Help Choose the Winner of Intuit’s Small Business Big Game Competition

Thousands entered, and now only four small businesses remain in the running to win a TV commercial that will air during the Big Game on Feb. 2, 2014. We need …

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yelp screenshot image

Posting Fake Reviews for Your Business May Cost You

If you’re wondering how some businesses garner so many glowing customer reviews on sites like Yelp and TripAdvisor, the answer is that some of the commenters are fakes. They aren’t really clients; …

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copycats

Protect Your Blog Content From Web Scraping

It takes time, money, and effort to create content for your company’s blog. Unfortunately, some unscrupulous website owners don’t want to invest in original material and instead plagiarize other people’s …

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Scott McKenzie 1

Giveaways Bring Sweet Rewards to a Family Farmer

When Scott McKenzie (pictured) of Seaview Cranberries learned that the co-founder of Genki-Su Japanese Drinking Vinegars was looking for fruit purveyors near her home in Oregon, he thought his locally grown …

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