Marketing
How Small Businesses Can Get New Customers and Sell More
What Small Businesses Need to Know about the ‘New’ eBay
Online auctioneer eBay is undergoing a major makeover that includes a new logo, a site redesign, and an updated shopping experience/purchasing process. “Technology is revolutionizing the way people shop, and …
How Your Small Business Can Attract a Big Client
Going after big clients may seem like a daunting task. However, whatever their size, all businesses have similar needs and challenges for which they seek quality solutions. If you can demonstrate …
How Weave Helps One Artist Price Her Products
“I’m a better mom now. I’m less grumpy,” says Valerie Asbury, reflecting on her decision give up a career in graphic design to strike out on her own as a …
Running a Charitable Business with GoPayment
When Sandy Pearson was searching for a name for her handmade-headbands company in 2010, she turned to the blogosphere for ideas. The result? B.I.C. Bands, short for Because I Can …
How Weave Simplifies Life for a Multitalented Crafter
Even Howard is a San Francisco-based crafter of crochet jewelry and the founder of Nadene, an Etsy.com shop that she’s operated since 2006 (which makes her the earliest active member …
How GoPayment Helps a Magnet Crafter Attract More Customers
Erinn Soule founded Heart & Soule Designs last year after her love for creating custom gifts, from clay caricatures to jewelry, helped her raise money for the American Cancer Society. …
How a Hula-Hooping Entrepreneur Uses Intuit GoPayment to Boost Sales
Loving the entrepreneurial life is often a matter of making money from your passion. As owner of Rock-a-hoola Hoops, Angel Rutsch has done just that. The Intuit Small Business Blog …
Artisan Chocolate Maker Sweetens Profits by Using QuickBooks
Running a chocolate company can be a truly sweet gig, but the competition is fierce. So when Sarah Endline launched Sweetriot in 2005, she decided to differentiate her business by making …
Making a Business out of Dressing for Success
“Most people think personal styling is for celebrities and debutantes. Our mission is to provide affordable styling that helps clients improve their confidence with flattering new looks,” says Corinne Phipps, founder …
Beauty Business Combines Fashion and Feminism
“Just because I like the latest nail polish or celebrity hairstyle, doesn’t mean I’m not smart,” says Alexis Wolfer (pictured), founder and editor-in-chief of the Beauty Bean, a hip, lively online magazine …
How to Get Over Your Fear of Public Speaking
There’s something about standing up in front of a group of strangers and delivering a speech that, for many people, seems like a nightmare they’ve had since childhood. The fear of …
4 Ways to Boost Your Website Sales Without Increasing Traffic
Businesses tend to focus on driving website traffic as the primary way to grow their online revenue. However, although visitor volume is essential to success, making minor site changes to …
5 Small-Business Marketing Mistakes to Avoid
If you’re like most small-business owners, you have a very lean marketing budget. Reviewing your current marketing strategy could reveal that, with a few inexpensive improvements, you’d do a better …
How to Use Focus Groups to Test New Products or Services
When you develop a new product or service, it’s difficult to know whether customers will like it or how well it will sell. Large corporations typically hire research companies to …
3 Tips for Standing Out at a Conference
TechCrunch Disrupt has become one of the technology industry’s go-to gatherings, drawing hundreds of startups, many of them launching to the public for the first time. The latest conference, held …
