Marketing

How Small Businesses Can Get New Customers and Sell More

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How to Make Your Business More Social

The deepest urge in human nature is the desire to be important, American philosopher John Dewey observed. His insight may help to explain why blogs and social networks have become so …

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Gift Cards

Maximize Holiday Sales With Gift Cards

Want to make sure you’re selling what customers want to buy this holiday season? The answer is simple: Offer gift cards. According to the National Retail Federation, 81 percent of …

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be honest

In the Trenches: Being Honest With Clients

This past week has been a difficult one for Cranky Concierge. Thanks to several different issues that occurred at once, we were completely overwhelmed. How did we cope? We simply …

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just do it

Lessons From the Greatest 20th-Century Ad Campaigns

In 1999, Advertising Age published a list of the top ad campaigns of the 20th century. Although these pitches may seem like ancient history, their underlying strategies can be used …

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customer for life

4 Tips for Creating a Customer for Life

Do you work to retain your current customers, or are you mostly focused on finding new ones? Savvy business owners try to build relationships with everyone who visits their store or website. …

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3 Niche Lifestyle Apps Can Help Market Your Business

Many small businesses have dabbled in online coupon deals — such as those offered by Groupon, LivingSocial, and Amazon Local — with varying degrees of success. Marketing your business via these …

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crazy sports fan

Engaging Sports Fans Is Great for Business

Fall isn’t just about leaves and pumpkins; it’s about sports. Baseball ends. Football, hockey, and basketball begin. And fantasy leagues distract hardcore fans in offices across the country. Why not get your …

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Using Pinterest Boards to Drive Holiday Sales

Pinterest provides a huge marketing platform for many brands: More than 70 million people use the site to gawk at “pinboards” featuring pictures of food, clothing, home decor, and other …

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The Best Way to Tweet Images

You probably know that tweeting images is key to engaging with your Twitter followers. In fact, tweets bearing an image have an engagement rate that’s two times higher than those …

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Why You Should Step Away From Your Keyboard and Pick Up the Phone

A recent survey by Constant Contact shows that by far the two most popular small-business uses of mobile phones are social media and email marketing. Perhaps that’s because using digital tools …

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In the Trenches: Dealing With the Holidays

Every time Thanksgiving happens, it gets me thinking about how our business ought to run during the holidays. What days and hours should we stay open? How should we communicate …

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Tips for Spotting Fake Reviews of Your Business

Americans trust online reviews of products and businesses a lot. According to findings by Forrester Research, 70 percent of U.S. adults online take to heart the recommendations they get from …

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Is Email Marketing Still Relevant in the Age of Social Media?

With so many small businesses interacting directly with customers on social media sites like Twitter and Facebook, email can seem outdated as a marketing tool. But don’t write it off …

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Entrepreneurs Share Clever Holiday Gift-Giving Tips

Looking for holiday gift ideas beyond generic fruit baskets or cookie tins, which your customers may appreciate but may not remember (or possibly even realize) you gave them? The Intuit …

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How to Get Better Results From Google AdWords Campaigns

There’s a good reason that Google AdWords is popular with online marketers: It provides a highly effective means of driving new prospects to a company’s website and converting them into customers. Businesses …

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