Marketing

How Small Businesses Can Get New Customers and Sell More

writer

Using Guest Writers to Beef Up Your Blog

Experts predict that content marketing isn’t just a trend; it’s here to stay. Small-business owners who ignore its existence are missing big opportunities to connect with customers and keep them …

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Steve Strauss Headshot

How Entrepreneurs Can Serve the Planet

Steve Strauss is a proponent of starting up businesses and uplifting people who live in poverty. The Portland, Ore.-based consultant merges his two passions in Planet Entrepreneur, a book he …

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Jason Miles headshot

Jason Miles Paints Instagram’s Big Picture for Small Businesses

As a huge social media fan, Jason Miles eagerly hopped onto Pinterest shortly after its launch in 2010. Nuggets of how he used the site to catapult Liberty Jane Clothing, …

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google+

Why Google+ Should Be a Core Part of Your Marketing Strategy in 2014

Google made a lot of changes last year: The Hummingbird algorithm update landed. Personalized search results took shape. Keyword optimization shifted dramatically. And, as a result, Google+ gained importance in …

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Polish Your Personal LinkedIn Profile for the New Year

The beginning of a new year is an excellent time to reflect on your professional accomplishments of the past 12 months and update your personal LinkedIn profile accordingly. With 259 …

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refusing money

In the Trenches: How to Sell Ourselves

If you live under a nicely heated rock (or in Southern California, as I do), you may not know that the U.S. has experienced a ton of severe weather so …

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getfeedback

7 Tools for Gathering Customer Feedback

Do you know what your customers really think about your company, products, services, or employees? You should make it a point to find out: 73 percent of consumers trust the …

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user generated content

6 Ways to Cultivate User-Generated Content

User-generated content — words and images provided by visitors to a website instead of its publisher — is an effective way to boost the SEO ranking of your company’s website. …

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seo

Using SEO Analytics Services to Boost Your Website Rankings

The field of search-engine optimization, or SEO, has changed dramatically in the past few years, thanks to Google’s algorithm updates. Today, the best way to increase your website’s ranking for …

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CRM

4 Customer-Relationship Management Systems for Small Businesses

Does your small business routinely seek customers for large projects? Does it sell particular products or solutions to clients on an ongoing basis? In either case, a customer-relationship management system …

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free pen

How to Use ‘Schwag’ as a Marketing Tool

Giving away products that bear your company’s logo can effectively capture — and keep — people’s attention. Most consumers own about 10 promotional items, which they typically hang on to …

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storefront

Tips for Boosting Post-Holiday Sales

Whether you did well during the holidays or are still recovering from an unfavorable season, you’ll need to be aggressive if you want to succeed early in 2014. “January retail …

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thumbs up

In the Trenches: Celebrating Our Success

Running any small business can be grueling, but operating Cranky Concierge is particularly challenging. How so? First, we’re a 24/7 operation, because people are always traveling. We rarely get a …

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thank you

Using Handwritten Thank-You Notes to Distinguish Your Business

A personal touch can boost client loyalty, referrals, and overall business success. John Kralik’s story proves this: With everything going wrong in his life and his work, he decided to …

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free shipping

4 Guidelines to Follow When Offering Free Shipping to Customers

When it comes to shipping, the word “free” can be a deal maker. Eight in 10 Americans who bought an item this year that required shipping said shipping options — …

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