Marketing
How Small Businesses Can Get New Customers and Sell More
What’s Your Small-Business Brand Strategy?
Branding is about more than having an eye-catching logo. It’s about the promise you make to your customers to provide a product or service, to do so with consistency and …
How to Revitalize the ‘About’ Page on Your Website
Before customers buy anything from your small business, they may want to know more about it and you — perhaps so they can determine whether or not they think your …
In the Trenches: When Service Offerings Begin to Blur
At Cranky Concierge, we have a fairly simple menu of services: flight planning, flight monitoring, and urgent assistance. Although we handle various tasks in each of these three categories, our …
Use Viddy and Instagram to Engage with Customers
Social media and reality TV have quietly changed what we expect from the people with whom we do business. We get a behind-the-scenes glimpse into lives of celebrities, entrepreneurs, and …
Manage Social Media the Easy Way in 2013 [INFOGRAPHIC]
When used correctly, social media is a great (and mostly free!) communication tool for reaching new and existing customers, building word of mouth for your business, elevating your status as an …
How to Optimize Twitter and Facebook Posts for Higher Engagement
Your social media efforts may be a waste of valuable time if you aren’t armed with a few facts about how people use Twitter and Facebook. Before you post anything …
How To Optimize Your Website for Mobile Viewing [INFOGRAPHIC]
In the age of “always on” and “on-the-go,” small business owners who haven’t thought about how their websites function on a mobile phone are in danger of being left behind. …
In the Trenches: Taking Responsibility
When we book flights, we specialize in being able to decipher all of the complex airline rules in order to make travel easier for our clients. But we occasionally get …
5 Ways That Joining a Trade Association Can Help You Boost Business
Ever feel like an ant crawling through a landscape of giant big-box competitors? If so, consider this: The average anthill packs plenty of collective power, and when its residents gather …
4 New Ways to Collect Customer Feedback
You already know that the most valuable feedback about your company comes from your customers. But do you know how to effectively solicit their input? If your usual survey-response rates …
Avoid These 10 Marketing Goofs
As a competitive small-business owner, it’s easy to get so caught up in the latest trends that you lose sight of your company’s goals. This can, of course, lead to …
6 Tips for Creating an Optimal Retail Store Layout
Mom-and-pop shop owners may not realize the impact that a retail store’s layout can have on sales. But studies show that a less-than-ideal arrangement of product displays, check-out and service …
Why (and How) You Should Sell Complementary Products
Admit it: You’ve gone to a store to purchase one item and walked out with a whole lot more. We’ve all done it. Some serious science goes into designing store …
4 Steps for Holding a Contest on Pinterest
Want to increase your exposure on Pinterest? Encourage the site’s users to create their own content related to your products and brand. You can do so by leveraging people’s universal …
The Best Social Networks for Improving Your Search Results
With Google’s recent algorithm updates and Facebook’s integration with Bing, social networks have become a critical component of every company’s search placements. Despite this, and the staggering amount of time …
