Marketing
How Small Businesses Can Get New Customers and Sell More
5 Mobile Apps for Learning More About Your Customers
It’s difficult to run a small business if you don’t know who your customers are — or what they’re looking for. Gathering as much information about them as you can …
In the Trenches: Changing Our Services
Last month, I wrote about how the lines between some of our services have begun to blur. Since then, I’ve been working to redesign how we present our offers, so …
How to Make Someone Fall in Love [INFOGRAPHIC]
Whether you’re single or not, as a small business owner there’s one relationship you have to maintain, and that’s the one with your customers. Check out the infographic below for some easy …
In the Trenches: The Conference Circuit
Greetings from Miami. I’m on the other coast this week because I’m attending a conference. Technically it’s the media day for Farelogix, a provider of travel distribution technology. I’m here …
4 Big Trends in Choosing a Business Name
What does “Hulu” mean, and what does that have to do with TV? Unless you’re up on Chinese proverbs, nothing, but nonetheless you are likely to associate it with the …
In the Trenches: The Neglected Corners of the Business
I spend so much time focusing on concierge services that I sometimes forget there are other pieces of my business that could use some attention. Technically, my business is Cranky …
How to Get Started — Fast — with Social Media
Whether you’re thinking of starting a business or already running one, you’re probably acutely aware of the intense competition out there. To stand out in the crowd and grow your operation, you …
Cookbook Author Turns a New Page with a Line of Chocolates
Despite three cookbooks, an illustrious food-writing career, and being recognized for her social media savvy, engineer-turned-entrepreneur Monica Bhide was hungry for more. So she’s developed her own line of chocolate …
Can Price Matching Help Your Small Business Compete?
Price matching at retail isn’t what it used to be. Gone are the days when consumers scoured newspaper ads for the latest deals. Today, shoppers are comparing prices on their …
On Being Charitable: How Helping Others Can Help Your Business
Research shows that giving back to your community is good for business. Some 85 percent of U.S. consumers have a more positive image of a company when they know it …
5 Downsides to Deal-of-the-Day Websites
Deal-of-the-day websites can attract hordes of customers with snappy, humorous copy and deep discounts on products and services. But will offering an online bargain through a third-party promoter ultimately help …
How to Build Trust With Potential Customers
Whether you handle sales yourself or have a sales team in place, prospects will only buy your product if they trust you. As Allan Himmelstein, president of Sales Coach AZ, …
Have You Checked Your Online Reputation Lately?
Reputation. It’s a concept you hear about from a young age but probably give little thought to — until negative words are spoken about you. Then, suddenly, you’re all too …
What’s Your Small-Business Brand Strategy?
Branding is about more than having an eye-catching logo. It’s about the promise you make to your customers to provide a product or service, to do so with consistency and …
How to Revitalize the ‘About’ Page on Your Website
Before customers buy anything from your small business, they may want to know more about it and you — perhaps so they can determine whether or not they think your …
