Marketing

How Small Businesses Can Get New Customers and Sell More

conference photo

4 Ways to Prepare for a Business Conference

Signing up for a professional conference can be exciting: New connections! Fresh ideas! Sage advice from experts! However, in order to benefit from all an event has to offer, you’ll …

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marketing budget

7 Tips for Setting Your Marketing Budget

If boxing is the sweet science, then maybe marketing, given its unpredictability, is the sweet-and-sour science. Or perhaps it’s more like fuzzy math. No matter. Your small business needs marketing. It …

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public speaking

How to Market Your Business Through Public Speaking

Nobody knows your business as well as you do, which makes you an expert in the field. Sharing what you know in a public forum can help you market your …

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hide and seek

New Services Help Small Businesses Get Found Online

Google, Yahoo, Bing, Yelp, yada yada, ad infinitum. The task of optimizing your business’s search results and updating your listings  with search engines, directories, and review sites to help people find …

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audience

Forget the Search Engines, Focus on Your Audience

Having trouble tracking Google’s changes to its search algorithm and adjusting your digital marketing strategy accordingly? You’re in good company. Even SEO professionals have a hard time keeping up with …

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dragon

Building Loyalty by Delivering the Unexpected and Going the Extra Mile

Perhaps you’ve read the story of how Australia’s national science agency turned a 7-year-old’s earnest request to “make a dragon for me” into a global public relations coup? In a …

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email

What to Test in Your Email Campaigns

The most successful email marketing campaigns have at least one thing in common: They have been tested, analyzed, and retested. Granted, a high-quality product, a compelling offer, and a robust …

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youtube video production

4 Impactful Places to Post Your Video

Digital videos can be an inexpensive way to transform your brand, reach a broader audience, and promote your products or services. But where, exactly, should you make your content available …

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Free

Using Power Words to Sell

When it comes to sales, a high-quality image can go a long way toward making your product or service more appealing. But using the right words can help make or break …

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facebook screen capture image

Your 4-Point Facebook Ad-Tracking Strategy for 2014

Not too long ago, Facebook made some changes to its ad program. Its goal was to help businesses more effectively target their advertising campaigns and measure the results of their efforts. The …

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valentine's day

How to Show Love for Your Customers on Valentine’s Day

Valentine’s Day is all about showing the people we love how much we care, which typically prompts companies to court customers by busting out red flyers and heart-shaped decorations. You …

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shrug

5 Ways to Get Around Google Analytics’ “Not Provided” Keyword Data

Savvy online marketers tailor a website’s content to include keywords that their target customer is most likely use while searching the web for the kinds of goods or services their …

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peg fitzpatrick

Peg Fitzpatrick Imbues Social Media Strategy with Positivity

“Social media is the new television,” says social media marketing expert Peg Fitzpatrick. “[You have to] make sure that you have a channel that people would like to watch.” That means …

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money in hand

In the Trenches: Analyzing Our Revenue Sources

A couple of weeks ago, I wrote about how 2014 would be the year for Cranky Concierge to grow revenue without increasing costs. If that was an easy task, I’d …

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rebekah radice

Rebekah Radice’s Secret to Social Media Success

Rebekah Radice loves to share her passion for all things social wherever and whenever she can. As founder and CEO of a digital marketing agency in Los Angeles, Radice (pictured) …

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