Leadership Profiles

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How Small Brands Can Stand Out Alongside the Big Guys

Major retailers rarely devote premium shelf space to lesser-known brands, which makes it hard for small enterprises to gain recognition and build up a following. Alice.com, an online marketplace for …

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Social Media Guru Mari Smith on the Importance of Relationships

Mari Smith has made a name for herself as a social media marketing expert, especially in the realm of Facebook realm. Last year, she began feeling overwhelmed by the always-on, …

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What Drives Getaround.com’s Jessica Scorpio

It’s been a whirlwind year for Jessica Scorpio (pictured). In May, she launched Getaround.com at TechCrunch Disrupt NYC, winning the conference’s coveted startup prize. In September, she and co-founders Sam …

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Kevin Rose on the Lesson He Learned from Digg

At one point not too long ago, Digg had hundreds of millions of people hitting the site daily, giving news stories a thumbs up or down, voting whether each piece …

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Where 6 Creative Professionals Find Inspiration

Inspiration can be found almost anywhere — in books, song lyrics, art, news headlines, magazines, people-watching, TV commercials, and more. Here’s where six different creative professionals say they find theirs. …

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6 Things Netflix Did Wrong: What You Can Learn

In the space of just a few months, the DVD and video streaming service Netflix has gone abruptly from a pattern of rapid growth to one of losing customers, largely …

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Tax Prep for U.S. Expats: It Can Be a Desert Out There

Being the lone expert in a critical field in foreign country can be a great selling point — and Virginia La Torre Jeker has built a career based on just …

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Ashton Kutcher on What He Looks for in a Startup

On Sept. 19, Ashton Kutcher made his first appearance on the CBS comedy Two and a Half Men, replacing Charlie Sheen. Kutcher’s fictional role on the show as an internet …

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Terry “Starbucker” St. Marie on the Power of Positive Blogging

Terry “Starbucker” St. Marie is a success story about the power of positive thinking. His blog, TerryStarbucker.com, spreads “realistic optimism” through a philosophy he calls “half-fullism.” After working in various …

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Psych! Understand the Human Mind to Turn Web Traffic into Sales

Derek Halpern (@derekhalpern on Twitter) started blogging and creating websites in college so he could make a living without having to work a “real job” while earning his psychology degree. …

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Personal Brand or Business Brand? Why Not Both?

There’s an ongoing debate about branding: Do you need a business brand or a personal brand? Dan Schawbel, managing partner of Millennial Branding and prolific tweeter at @DanSchawbel, says it’s …

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5 Entrepreneurial Lessons We’ve Learned from Steve Jobs

Apple fans everywhere were shocked by the recent news that CEO Steve Jobs is stepping down. The innovative company’s iconic leader — known for parading across stages in his black …

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How Small-Business Owners Can Become Visionary Leaders

What could a small-business owner possibly have in common with Abraham Lincoln and Martin Luther King Jr.? If you understand the power and importance of having a vision, then you …

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Outspoken Media’s Lisa Barone on Managing Your Online Brand

Lisa Barone, co-founder and chief branding officer of Outspoken Media, has been working on the front lines of search engine optimization and social media for more than five years. A …

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Brian Solis on Making Sure Your Social Media Efforts Aren’t Antisocial

Many companies work hard to build a following on Facebook and Twitter, yet their social media presence is often quite antisocial. So says Brian Solis, author of Engage! and the upcoming …

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