Business Profiles

Case Studies of Successful Small Businesses

girl typing a newsletter

How to Create an Effective Email Newsletter

If you have a list of email contacts or are in the process of gathering one, sending out a regular e-newsletter may be just what you need to increase interest …

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aria and warren buffett

Pint-Sized Entrepreneur on Perfecting Her Pitch and Meeting Warren Buffett

Making light-up holiday sweatshirts with her family sparked a business idea for 10-year-old Aria Eppinger. After it took her dad “forever” to finish soldering her creation, the pint-size entrepreneur from …

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Tom Losee and Jeff Archer (YOLO Board) - Chris Rogers

Stand-Up Paddleboard Company Rides Waves with Multiple Income Streams

Sales were swimming along at a fast clip, but in order to keep growing their business, Tom Losee and Jeff Archer knew they needed to pick up the pace. So, …

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sports bar

Does a Hot Local Sports Team Lead to Small-Business Success?

The world of professional sports is big business. U.S. consumers spent more than $22 billion last year on spectator sports alone, according to the finance group WR Hambrecht + Co …

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it's what's for dinner

Meat and Greet: Specialty Butchers Take to the Streets

Carnivores, rejoice! Local meat purveyors want your business, and they’re willing to come to your neighborhood to get it. An increasing number of artisans and entrepreneurs are mobilizing the traditional …

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canine divine

How a Dog Groomer Found Her Small-Business Niche

Small businesses are thriving in the historic town of Southern Pines, N.C., and their secret seems to be effective niche marketing. You can find innovative theater experiences, one-of-a-kind clothing, and …

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the lawn butler

Lawn Butler Saves Time, Money with Intuit’s Direct Deposit, Pay Card

When Suzzie Douglas started a lawn-care business with her husband, Roy, in 1997, she was simply looking for a way to stay home with her young daughter. Fifteen years later, …

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grant-lee phillips

How Musicians Are Using Crowdfunding to Ditch Record Labels

Until recently, working with a record label was a necessary evil for most musicians. Few artists had the financial resources to record an album in a studio, market and distribute …

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juice it up

How Juice It Up Survived 79 Store Closings

Many people must cope with financial hardships, health problems, personal tragedies, and so on. Small-business owners are no exception. In fact, when these types of challenges occur, entrepreneurs often bear …

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breakfast at Squeeze In

Expanding Your Social Media Mix: How to Squeeze In Pinterest

On Squeeze In’s Pinterest page, the family-owned restaurant business already has 12 boards and 263 pins — from photographs of sumptuous breakfasts to scenic shots of the Lake Tahoe area, …

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bacon products

5 Ways Bacon Is Sizzling for Creative Entrepreneurs

Reading the nutrition facts for bacon should be enough to make health-conscious Americans avoid it forever. Yet people can’t seem to keep their mouths off the fatty and salty pork product. …

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jeremy litchfield

Eco-Business Owner Jeremy Litchfield Turns Trash into Treasure

Five years ago, a personal experience inspired Jeremy Litchfield to launch his own line of high-performance athletic gear. The avid runner had worn a new running shirt for the first …

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annie's John Foraker

How Annie’s Built Its Brand on Natural Ingredients

When it comes to soups, cereals, and crackers, U.S. consumers may choose among dozens of retail products. Most chain grocers stock big-name brands, such as Kraft, Kellogg’s, and Campbell’s. So, …

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hiya green tea

How Hiya Tea Used Kickstarter to Turn an Invention into a Business

Dr. Tetsuo Nakatsu has been inventing products for years, first as a scientist for a large research firm that created flavors and fragrances for companies like P&G, Unilever, and L’Oreal, …

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with brave wings she flies

How Pinterest Drives One Jewelry Designer’s Sales

In just a few months, Pinterest has gone from relative obscurity to surpassing Twitter, LinkedIn, and YouTube in referral traffic. Pinterest is still used mostly by consumers (particularly women in …

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