Business Profiles

Case Studies of Successful Small Businesses

sf skate club

San Francisco Skateboarding Business Is on a Roll

Thuy Nguyen and her husband, Shawn Connolly (both pictured), started San Francisco Skate Club in 2007 to nurture children’s creativity and confidence through skateboarding. The company’s summer and after-school programs …

decades of fashion

Serial Entrepreneur Finds a New Market in Old Clothing

Decades of Fashion is the latest in a long line of business ventures for serial entrepreneur Cicely Hansen. Fascinated by vintage clothing and accessories since she was five years old, Hansen …

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Scott McKenzie 1

Giveaways Bring Sweet Rewards to a Family Farmer

When Scott McKenzie (pictured) of Seaview Cranberries learned that the co-founder of Genki-Su Japanese Drinking Vinegars was looking for fruit purveyors near her home in Oregon, he thought his locally grown …

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mom's supermarket

Mom’s Market Uses Green Incentives to Drive Sales

Energy costs are a constant headache for many small-business owners. Even after cutting any wasteful usage, your monthly bill may keep rising with the prices of gas and electricity. But there …

man shopping

Drive Holiday Sales With a Men’s Panic Party

Male shoppers are notorious for waiting until the last minute to buy holiday gifts. Savvy jewelers and other retailers can turn this habit into sales — and help men choose …

baklava business

Building a Baklava Business, One Market at a Time

Katerina Georgallas founded Baklava Couture in Washington, D.C., to make her Greek pastry the way she felt it ought to be: bursting with rich, often unexpected flavors, like rosemary dark …


Entrepreneurship Is Icing on the Cake for This Retiree

Just because frosting isn’t “good for you,” doesn’t mean it should be full of chemicals and hydrogenated oils. Or at least that was Gerhard Keuck’s thinking. Upon retiring from his …

my pet chicken

How My Pet Chicken Reaches Its Flock

When Derek Sasaki and Traci Torres (pictured) started keeping a flock of chickens in their backyard nearly a decade ago, they never imagined that they’d end up running a popular …

Adam Banks headshot

Coffee Shop Fueled by Budget-Conscious Pricing

When Adam Banks opened a coffee shop in Chicago’s trendy Wicker Park neighborhood in July, he was determined not to gouge customers with $5 to $7 espresso drinks. Coffee, he …

Cameron Teitelman

StartX Founder on the Benefits of Joining a Startup Accelerator

From Dropbox to Airbnb, some of the latest tech startups to hit it big have one thing in common: They all came out of incubators and accelerators. Why? One of …

jordan fliegel

CoachUp Scores With a Small-Business Slam Dunk

Entrepreneur Jordan Fliegel says coaching makes all the difference to many aspiring athletes. “I wasn’t very good at basketball, but I loved it,” Fliegel says. “I found a private coach …

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holly green

Holly Green on Her Unique Business Niche

Seasoned esthetician Holly Green, owner of Norabloom Botanicals & Beauty Lounge in Ithaca, N.Y., wanted people to see facials as more than merely cosmetic. So she pursued a certification in oncology …


How to Make Your E-Commerce Website Social

Back in 2005, former caterers Ron Berrett and his wife, Maggie, started Royal Palm Event Supply to sell hard-to-find event supplies and table linens. Their profits turned out to be …

o2 fitness

How O2 Fitness Started Its Customer Loyalty Program

Can exercise be fun and games? O2 Fitness thinks so. The North Carolina-based health club chain in January introduced a loyalty program that encourages members to visit the gym regularly to score points …


Juice Truck Presses Forward by Opening a Storefront

After tooling around the Milwaukee area for a year in a trailer known as the Juiced! Mobile Juice Bar, pressing juices-to-order at events, Jason Lannoch is expanding his operation with …

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