Business Profiles

Case Studies of Successful Small Businesses

club chairs

Selling Antiques Online to a New Generation of Collectors

Douglas Scott thinks that analog treasures and digital media are a perfect match. Through his new venture, an online marketplace for antiques and fine arts called The HighBoy, he aims …

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jan stephens

Going Organic Adds Value to Hand-Printed Clothing Line

Artists and serial entrepreneurs Jan and Gary Stephens have long taken pride in their ecological lifestyle. The couple lives “off the grid” outside Willits, Calif., in a passive solar envelope …

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petflow

Barking Up the Right Tree: How PetFlow Went From Zero to $50 Million in 3 Years

Fifty million dollars worth of pet food is a lot of kibble to deliver. But that’s what PetFlow, a New York City-based startup, expects to do this year. Founded by …

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depressed cake shop

A Pop-Up Bakery With a Social Mission

Using a pop-up business model, the Depressed Cake Shop works to spread awareness of mental illnesses worldwide. Local bakers from London to Kuala Lumpur donate cookies and cakes — often …

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umami mart

How a Duo Turned a Food Blog Into a Niche Retail Business

It all started seven years ago with a chance meeting on Thanksgiving in an Oakland, Calif., kitchen. Yoko Kumano, who lived in Tokyo at the time, and Kayoko Akabori, who …

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Sarah Filley, Cofounder and Executive Director Alfonso Dominguez, Cofounder

Designing a Pop-Up Model for Small-Business Success

Creative entrepreneurs Sarah Filley and Alfonso Dominguez (pictured) had known each other for many years before the day in 2011 when they hatched the idea that would transform a California neighborhood …

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Farbod Shoraka

BloomNation Aims to Change the Floral Industry by Empowering Small Businesses

Cut flowers account for an estimated $7 billion to $8 billion in annual sales by florists nationwide. Despite the wealth of opportunity that figure seemingly represents for budding businesses, entrepreneurs …

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Bone-Suckin-Sauce-Nuff-Said

The Essential Ingredient of Small-Business Exporting

Somewhere in Fiji, someone is devouring a meal made with Bone Suckin’ Sauce, a lip-smacking and award-winning product exported by Ford’s Gourmet Foods of Raleigh, N.C. When former real estate appraiser …

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cotton cloud futon

Futon Store Owner Buys Her Own Cotton Factory and Improves Bottom Line

“You have to absolutely love what you’re doing,” says entrepreneur Terri Treat. The owner of Cotton Cloud Futons in Portland, Ore., is so passionate about her business, she bought the …

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Jose Li image

How Your Business Can Cash In on On-Time Delivery Guarantees

Jose Li picked up a few things during the roughly six years he ran FedEx’s e-commerce division. One thing was that, although shipping giants do a fine job overall, they …

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goldie blox video shoot

Meet the Big Winner of Intuit’s Small Business Big Game Program

While Monday-morning quarterbacks recap and analyze yesterday’s big game, one thing is certain: A California small business scored in the third quarter when its first major-league TV commercial aired, thanks …

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target vine

What You Can Learn From 4 Big Brands Using Vine

The debate lingers over whether Instagram Video or Vine is a better platform for brand marketing. But one thing is certain: Vine offers a unique and effective means to deliver quick …

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Andy Charlie Nelson

How Two Brothers Revived a Long-Defunct Family Business

When Andy and Charlie Nelson opened a business together in Tennessee, they decided not to start from scratch. Instead, the brothers resurrected a family distillery that had been closed since …

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curry up now truck

Food Trucks Help Mortgage Banker Reinvent Himself as Restaurateur

“I love the food truck, the concept of street food,” says Akash Kapoor, CEO and co-founder, with his wife, Rana, of Curry Up Now food trucks and restaurants in the …

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Isenhower Crush

How Financial Crisis Led a Winery to Success

Running a winery isn’t easy. There are grapes to cultivate or buy, fermentation processes to oversee, product to bottle and sell, customers to please, and bills to pay. And when the great …

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